BONUS EPISODE: Why Your Story Matters and How to Find Purpose with Mark Leruste

05 Dec 2022

Most people are afraid of what others might think or say if they showed up as their true authentic selves. Especially in a business context. That’s why so many of us are terrified of sharing our story authentically in public and struggle to make a lasting impact when introducing ourselves.

But what if you could effortlessly enroll and engage your audience every time you introduced yourself be it at work, on stage or even on a podcast?

To talk about this, I have a good friend of mine on the podcast, Mark Leruste. He was previously Country Manager of The Movember Foundation, he has an award winning podcast ‘The Unconventionalists’ and has an inspiring TEDx talk.

Mark is on a mission to eradicate career misery in the workplace for the next generation of leaders by helping organisations and those who lead them clarify their purpose to better lead and inspire their people, and share their story more powerfully so the world listens.

His book “Glow In The Dark” is a guide to learn how to raise your profile and impact the world with your story.

But why are stories important? I’ll be honest, I’m a bit of a skeptic when it comes to words like being your true, authentic self. What does this actually mean? I learnt a lot from Mark.

We talk about the need to answer the questions honestly such as:

Am I enough? Do I love myself? Am I loveable? Questions that CEOs and Gold medal winning athletes still grapple with despite their perceived successes

We discuss a 3 step framework for identifying your story and purpose

And how we can turn shame into service

Check out the book Glow in the Dark in all good bookshops and online, plus the website

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Links from the episode:

Lori Portka "For more than a year, artist Lori Portka painted her gratitude through individual pieces of art for 100 people who have made a difference in her life."
Correction Note: Mark referenced Nancy Duarte during the conversation. The name was Lori Portka.


What happens to the brain when we hear stories? Princeton Study Summary

People buy from people that Know, Like and Trust

A vulnerability hangover

The Great resignation and emotional disengagement of the workforce

Dr Valerie Young - Imposter Moment

Website Links:

Ministry of Purpose:
The Unconventionalists:
Glow In The Dark (Book):

GUEST: Mark Leruste

Mark Leruste (@markleruste) is on a mission to help entrepreneurs and business leaders impact the world with their story.

As the CEO and Founder of Ministry of Purpose©, author and award-winning host of The Unconventionalists© podcast, Mark is a sought-after speaker at industry conferences and Fortune 500 companies, including Google, YouTube, Samsung, Method & Ecover, Intuit, L’Oreal, Virgin StartUp, State Street, Neptune Energy and Oxford Saïd Business School.

Thanks to his creative video CV ‘A Dream Job Would Be Nice’ that went viral in 2012, Mark previously served as Country Manager of the Movember Foundation, where he helped raise €2.8 million for men’s health and enrolled 110,000 fundraisers to take part, winning multiple awards along the way.

Since then, his videos have been viewed over 3 million times online and his TEDx talk ‘What they don’t tell you about entrepreneurship’ has become the most watched TEDxCardiff talk to date.

Mark believes everyone has a story worth sharing and his top UK ranked podcast The Unconventionalists© won Best Interview Podcast at the Podcasting for Business Awards 2021 and reached 190,000+ downloads on Apple Podcasts across 100 countries.

©2023 All Rights Reserved Mark Leruste |

Over the years Mark has been featured in Forbes, The Wall Street Journal, The Guardian,Elle, Metro and other major publications.

Mark is passionate about creating a future worth striving for, that’s why he’s an advisor and early-stage angel investor in purpose-driven startups including: Oddbox, Circa5000, Brewdog, Wearth, ScoreCard, Frahm, Farewill and This.

His first book “It’s Not You” (Sifi Publishing) is a modus operandi for unfulfilled professionals looking to find more meaningful and purposeful work.

His new book “Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life” (Hachette UK) is a must read for every entrepreneur and business leader who wants to raise their profile and turn their personal story into a powerful asset that gets noticed.

When he’s not speaking, Mark is at home enjoying life in south London, UK, with his family where he tries to keep up with his two young children who keep him on his feet.

For more information visit

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