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#128 Why We Make Bad Food Choices with Jack Bobo


View #128 Why We Make Bad Food Choices with Jack Bobo

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How does our food environment dictate our health? Well, as it turns out it’s incredibly important! Can you believe that in the 1950s and 60s, Americans had comparable obesity levels to the Europeans? What shifted their diets, and ultimately their waistlines, is a number of factors including public policy on nutrition, but also the food environment including portion sizing and the sheer number of choices involved in food consumption.

Jack Bobo is the author of ‘Why Smart People Make Bad Food Choices.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. 

Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader and previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. Prior to joining Intrexon Jack worked at the U.S. Department of State for thirteen years as a senior advisor for global food policy.

Today we’ll talk about

  • Information overload in the grocery aisles
  • How decision fatigue affects your ability to eat well
  • Why what you believe to be eating can have a powerful physiological effect
  • Choice Architecture
  • Designing a deliberate foodscape that delivers health outcomes.
  • And what we can learn from the infamous Google canteens that could be applied to the outside world

 

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Summary

Such a pleasure to chat with Jack on the podcast today – so many takeaways for us all I think from this conversation.  It’s certainly an interesting topic and do check out Jack’s website (linked here) and his book – Why Smart People Make Bad Food Choices.’

We’ve also added some links below to items that we mentioned on the pod:

The paradox of choice

The best stats you’ve ever seen

Mind over Milkshake


Guest: Jack Bobo

Jack Bobo is the author of ‘Why smart people make bad food choices.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries. He previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. Prior to joining Intrexon Jack worked at the U.S. Department of State for thirteen years as a senior advisor for global food policy. An attorney with a scientific background, Jack received from Indiana University a J.D., M.S. in Environmental Science, B.S. in biology and B.A. in psychology and chemistry.


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